Google expands search results to include deeper site links

Written By Navjot Singh Mail to Navjot

Search engine result page element, Google sitelinks has been pushed forward with an extension for showcasing major webpages' popular sub-pages. It would therefore mean that the size and number of the sitelinks are on the rise.

Browsers can now dig deeper into the websites showcased in search engine results, thanks to Google adding more details of sub-pages within popular sites in its rankings.

The move will especially boost searches for particular products or brands, because such searches will now showcase results from deeper within a particular site.

Listings of sub-pages displayed in this way include a title and a snippet of the meta description for each page. The more certain Google is that the site presented is the one being searched for, the more deep-page links will be presented – up to a maximum of 12, according to some site

The sitelinks will also group together results from pages from the site concerned which would normally appear lower in the search rankings.

More detailed sub-page listings will improve the service offered to searchers who know approximately what they're looking for. "When Google predicts your target site accurately, the sitelinks work as a quick access point to the core elements of the site,"

Meta descriptions and titles would now be of much more importance which is a point worth noting. The optimization of the said aspects for the space provided would even be a point to think of as a googler.

A new beginning Bing Webmaster Tools

Bing announced the release of the updated Bing Webmaster Tools. Bing reached out to the webmaster and SEO communities to see how it could improve the webmaster tools. User wanted more transparency to see how Bing crawls and indexes their sites, more control over your content in the Bing Index, and more information to help you optimize your sites for Bing.

The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included. Submit URLs gives you the ability to signal which URLs Bing should add to the index. Other new features include: Crawl Issues to view details on redirects, malware, and exclusions encountered while crawling sites; and Block URLs to prevent specific URLs from appearing in Bing search engine results pages. In addition, the new tools take advantage of Microsoft Silverlight 4 to deliver rich charting functionality that will help you quickly analyze up to six months of crawling, indexing, and traffic data. That means more transparency and more control to help you make decisions, which optimize your sites for Bing.